瑞典時尚服飾零售商Hennes & Mauritz（H&M）準備推出使用回收棉花製成的丹寧系列，作為其打造紡織品回收再利用閉環循環系統使命的一部分。
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H&M launches new collection of recycled cotton denim
Swedish fast-fashion retailer H&M, which has a store at Providence Place, has rolled out a 16-piece denim collection that recycles the items collected via its in-store garment-collection program, the company announced.
The collection, which uses 20-percent recycled cotton, includes six pieces for women (three jean styles, a flare-leg denim overall, denim jumpsuit and a denim jacket), five for men (including two jean styles, a zipup denim jacket and a sweat pant silhouette in coated denim) and a handful of children’s items, including a totally adorable zip-front hoodie with animal ears. The men’s and women’s collections range in price from $39.99 to $59.99 and the kids’ pieces range from $17.99 to $29.99.
The Denim Re-Born collection brings the company closer to its stated goal of “closing the loop” in the apparel manufacturing process by turning old fabric from recycled garments into new textiles and diverting them from the landfill in the process. It’s also the next logical step for the company, which started an in-store garment collection program back in 2013.
As that program currently stands, customers who donate a bag of clothing at any H&M store nationwide will receive a voucher worth 15 percent off their next purchase. A local charity in each country (in the United States it’s Global Green USA) receives a donation that works out to roughly a penny per pound and I:CO (the same company that recently partnered with Levi Strauss & Co. on an in-store recycling program) receives the clothes, which then go through a triage process that sees some moving on to a new life as-is (in second-hand stores for example), some being turned into cleaning cloths or insulation material and some being recycled into yarn that can then be used to make new garments.
According to H&M's announcement, the company has collected more than 14,000 tons of garments globally to date.
The Denim Re-Born collection is scheduled to launch in brick-and-mortar stores and online this month.
Original Article: ProvidenceJournal